Why you won't find my bra colour as a status update
According to a message in my Facebook inbox, October is Breast Cancer Awareness Month . I'm not quite sure what this means, other than that I am expected to contribute to this raising of awareness by updating my status to reflect the location of my handbag thusly: "I like it [insert location of handbag here]". Last year's event saw women posting just the colour of their bra as a status update, the general idea being to arouse curiosity amongst one's Facebook friends, who then ask what it's all about. I may be wrong, but I think the instruction was to tell female friends to follow suit, but keep the whole thing secret from the men-folk. Evidently men have no need to be aware of breast cancer: according to Cancer Research UK, they make up less than 1% of new cases in the UK [1] , perhaps a sufficiently small minority to be largely ignored in terms of risk of developing breast cancer. Yet the same data set reveals that in 2007 there were more than 45,000 new ca...