No more bullying of authors by reviewers

There is a school of thought which argues authors shouldn't read reviews of their work, because reviews are written for other would-be readers. Furthermore, those who argue for free expression in reviews contend that once the work is out there, it is a product, just like any other, and authors should not take it personally if a reviewer hates their 'product'. I can agree with this sentiment - up to a point - and it is precisely why we SHOULD read our reviews. In every industry, customer feedback is used to improve products and services. Likewise, if we authors don't read our reviews, we can not improve our product. That said, a piece of creative writing is not the same as an engine part, or a sofa, or a coffee maker, for whilst the inventor of a new and innovative product might well pour their heart and soul into it, the end product that we buy off the production line is tried, tested and far removed from that initial creative endeavour. A bad review for a vacuum cl...